It's something I've clung to with all the clients I work with. No 'bro-marketing' here!

I've been working in content strategy since 2010, and the thing that's kept me in this industry is the bit that happens when someone's thinking finally comes across the way it should online... when the content actually sounds like them, reflects the quality of their work, and starts to build the kind of reputation they've been building in real life for years... and then we get to be super creative with it!

That's what I find interesting- getting you from knowing your stuff to being known for it.

Marketing, at its essence, is sharing your one thing, clearly, to the right people who you can actually help.

That's the lens I bring to everything.

I love attending and speaking at events and conferences, love the research that we need to do to keep on top of all the changes online ... I'm genuinely still interested in this stuff after fifteen years- which I think says something.