How our journey began.

I’ve worked in social media since 2010, and if there’s one thing I’ve learnt, it’s that platforms and trends will always change. What doesn’t change is the human need for connection and storytelling.

That belief is what shaped Sheldon Social. Many businesses don’t struggle with creating content- they struggle with the chaos of trying to make it all work together, or keep up with what they want to create. I started Sheldon to bring clarity, calm, and systems into content so it supports your business, instead of overwhelming it.

We run the agency in a way that matters to us: equality, inclusivity, and kindness first. And we keep things simple- no drama, just a team who care about helping your business show up clearly and consistently.

Over time, I’ve developed frameworks that guide everything we do — from Map. Make. Matter.™ to The Content Ecosystem™. These systems keep content strategic, structured, and sustainable.

A woman with glasses, wearing a yellow and black checkered shirt, appears on a smartphone screen during a video call. The background shows a desk with potted plants and books. The video label at the bottom reads 'Shelly, Social Media Strategist,' and a logo that says 'The Wow Show' is present.

Your team.

Here’s the team who bring our content ecosystem to life- each bringing their own expertise alongside their own successful businesses.

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Shelly | Founder & Lead Strategist

I guide the big picture at Sheldon, shaping strategy and building the systems that turn content chaos into clarity. My focus is helping clients see how every piece of content can work together. When I’m not mapping out ecosystems, I’m usually fuelled by tea — or negotiating with my 9-year-old over why we still don’t have a kitten.

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Debbie | SEO & Pinterest Strategist

Debbie makes sure our clients’ content doesn’t just sound good but gets found. With years of experience running her own business, she brings an SEO-first lens to blogs, websites, and strategy. She’s also our resident Pinterest expert, finding smart ways to extend reach beyond social.

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Kati | Lead Copywriter & Strategist

Kati turns ideas into words that connect. From long-form blogs to short captions, she knows how to write content that audiences want to read, share, and respond to. Based in Bali, she’s unflappable under deadlines and always brings calm to the process.

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Shelly S | Pinterest & Content Support

Shelly S helps clients grow visibility on the most visual search engine out there. She designs and optimises pins that drive traffic back to websites and extend campaigns beyond social media. A Canadian currently travelling in Ghana, she brings a global perspective to visual content.

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Joyce | Graphic Design & Visual Content Creator

Joyce brings ideas to life through design. From social media graphics to workbooks and lead magnets, she creates visuals that align with strategy and capture attention. She also supports with Reels by editing assets into polished, engaging posts- always with an eye for detail and consistency.

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Anne | Content Repurposing Support

The newest member of our team, Anne helps extend the life of our clients’ content by reshaping blogs, videos, and posts into fresh formats that keep ideas visible for longer. She doesn’t work across every client project, but when she does, her repurposing expertise adds real momentum to the ecosystem.

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Lisa | Engagement & Community Manager

Lisa heads up engagement, turning followers into communities. She manages inboxes, conversations, and customer care with a blend of professionalism and warmth. Based in Exeter, she makes sure every brand we support feels responsive and approachable online.

Book in a call & see if we’re the right fit to have more impact with your content- and give you your time back!

There’s no commitment, pressure, or obligation on the call. Just a chat over coffee! (or tea in my case!)

 
Schedule your intro call.