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& social media resources.

Instagram profile page of sheldonsocial on a smartphone, showing posts about social media content strategy, with a highlighted yellow post titled 'how to strategically plan/map out your social media content.' A digital overlay at the top displays icons labeled Resources, As seen in, Clients, Work with me, and B-T-S, on a yellow background.

INSTAGRAM HIGHLIGHTS AUDIT & STRATEGY:

TURN YOUR STORIES INTO A SYSTEM THAT BUILDS CONNECTION:

Your highlights aren’t decoration- they’re a powerful tool for building trust and connection on your profile.

💡In this guide, you’ll learn how to structure, name, and audit your Highlights so they actually work for your business.

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45 STORY IDEAS WORKBOOK:

45 ideas to keep your creativity going on Instagram stories or Threads, and helping you to plan ahead!

Desktop monitor and tablet displaying educational content about psychographics, demographics, and age groups, with colorful infographics and illustrations on a yellow background.

  • Refine who you’re speaking to so you can reach the right people.

  • Craft targeted messaging that resonates with your ideal clients.

  • Attract high-quality leads who can connect with you, so more likely to buy from you.

  • Increase your sales and conversions by understanding your ideal client's needs and desires.

Our free ICA Blueprint will walk you through the process of creating your own ICA, step-by-step.

BUILD YOUR IDEAL CLIENT AVATAR [ICA]:

Behind-the-scenes quarterly content experiments.

Curious what happens when a content agency experiments on itself?

Each quarter, we test new strategies live-so you can learn from what we try, what we tweak, and what we’d never do again.

[No sign up needed.]

See the experiments
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