Your resources.

A collection of guides, workbooks, and tools to help you think more clearly about your content, your audience, and how you show up online.

Visual representation of strategic content resources- Sheldon Social

Your resources.

A multi-page overview of the Sheldon Social LinkedIn Profile Audit resource, showing sections covering profile photo, banner, headline, about section, and website link — a strategic content and brand visibility tool created by Shelly Terry to help founders and leaders shape how they're understood online.

LinkedIn Profile Audit

& interactive tracker

If you're using your LinkedIn profile as part of your personal brand, this audit and interactive tracker will help you make sure your potential connections see you how you want to be seen.

Cover of the Sheldon Social Instagram Highlights Strategy guide, showing a mobile phone mockup of the Sheldon Social Instagram profile alongside a step-by-step guide to structuring, naming, and auditing Instagram Highlights as part of a sustainable social media content strategy.

Instagram Highlights audit and strategy.

Your highlights aren't decoration... they're one of the first things someone checks when they land on your profile. This guide walks you through how to structure, name, and audit your highlights so they're actually doing something useful for your business.

Cover of the Sheldon Social 45 Story Ideas Workbook, a free content strategy resource by Shelly Terry designed to support social media strategy on Instagram Stories and Threads.

45 story ideas workbook.

45 ideas to keep your Instagram stories and Threads moving... planned ahead, without the Sunday evening panic of not knowing what to post.

Mockup of the Sheldon Social Ideal Client Avatar Blueprint displayed across a desktop monitor, tablet, and printed PDF pages — covering the five steps to building your ICA including demographics, generational marketing, psychographics, social listening, and application and reflection.

Build your ideal client avatar.

If you're not sure who you're actually talking to online, this is the place to start. Our free ICA Blueprint walks you through building a detailed picture of your ideal client - step by step, in a format you can actually use.

A mentee and Founder Brand Strategist Shelly Terry are on a zoom call- the screen is split in two. Both wearing dark tops and smiling.

Book a 1:1 strategy session where we can work through your blocks, concepts or challenges, and map out your next action steps to un-stick you!

Still got questions?

Get in touch and I'll point you in the right direction.

© Copyright 2026. Shelly Terry. All Rights Reserved.