Behind-the-scenes content experiments.

Every quarter, we test content and social media strategies- from stories and reels to email engagement and SEO. We collect data, practical takeaways, and find a few things we’d never do again!

You can explore them below.

A smartphone displaying a video call with a woman named Shelly, who is a social media strategist. Shelly is speaking and gesturing with her hands, wearing glasses and a yellow plaid shirt, with books, plants, and a framed picture in the background.

Current experiment in progress! Q4 2025.

YouTube

Currently, we’re testing both long-form and short-form videos to see what happens when you bring consistency back to an unloved YouTube channel. It’s all about finding out whether strategic posting and a clear ecosystem approach can revive visibility and engagement.

Silhouette of a person in a karate pose with crossed arms, wearing a traditional karate uniform, in front of a bright background.
Solid pink background

LINKEDIN SHARING

FOR ENGAGEMENT

Q3 2025

I tested what happens when you share other people’s posts on top of writing your own. Can resharing valuable content still build visibility, or does the algorithm prefer original posts?

The image shows a black and white sketch of a girl with long hair, wearing glasses, a short dress, and roller skates, skating on a street.
Solid yellow background

INSTAGRAM STORIES

Q2 2025

I ran a 2-week Instagram Stories experiment to see what actually connects- not just what sounds good in theory, or that I continue to post out of habit. (Don’t we all?!)

I used a total of 51 Stories that I posted using a mix of structured and spontaneous on-a-whim posts.