Screenshot of a virtual meeting featuring two individuals, Steven Haggerty on the left and Shelly on the right, with a dark blue background and the text 'Founders Three Five' in the top right corner.

shelly.

I’m Shelly, founder of Sheldon Social, a specialist agency for content strategy, social media management, and white-label support. I’ve spent over a decade helping agencies and service-led businesses cut through content chaos with clear, practical systems.

I’m known for my energetic, hands-on style and for making content strategy feel approachable, not overwhelming. Outside of work, you’ll usually find me with a cup of tea in hand- and occasionally refereeing requests from my daughter for a kitten!

Agency owner - Lead strategist - Speaker - Mentor

Potential topics we can chat about.

How to build your ideal client avatar and start speaking to the right people.

Repurposing content.

How to plan your social media content.

Where I’ve Been Seen.

Yellow microphone icon on black background.
A smiling man with a beard and a shaved head, wearing a black shirt, is the focal point of the promotional graphic for a podcast or seminar titled "Marketing Made Easy for HR Consultants" with Nick Poninski. The background contains muted coffee mugs and a blurred indoor setting.

Marketing Made Easy for HR Consultants. 2024.

Yellow concert stage with speakers, stage lights, and a roof structure, set against a black background.
Woman in yellow scarf speaking to a group of women seated at a long table in a cozy, dimly lit restaurant with dark floral wallpaper.

MIBA. 2019.

“Thinking differently about content.”

Mums In Business. Bexleyheath.

Icon of a video player with a yellow play button on a black background.
A woman with glasses and wavy brown hair holding a pink and white mug, standing in front of a bookshelf and a framed sign on a desk.

“How to plan your Q4 seasonal content.”

Boss Project.

Recorded a training session for the Boss Project Community.

https://www.instagram.com/bossproject/

Boss Project. 2019.

Yellow outdoor stage with a roof, two large speakers on either side, and three stage lights hanging from the top
Group of four women smiling at a networking event, with a sign and window in the background.

Women Mean Business. 2012.

“Using Social Media for your Business.”

Going for Growth, with Women Mean Business.

https://www.facebook.com/womenmeanbusinessLIVE/

Yellow microphone icon on a black background.
A woman with glasses smiling, set against a pastel-colored graphic with text about social media management and staying organized.

Social Media Managers Confidential. 2023.

Screenshot of a virtual interview with two people, Steven Haggerty on the left and Shelly on the right, each in their home offices during a video call.
Yellow microphone icon on a black background.

Founders365 Podcast. 2020.

“Being authentic online via genuine conversations.”

Steven Haggerty. https://stevenhaggerty.com/founders365/

Smartphone displaying a woman with glasses and blonde hair, wearing a yellow plaid shirt, talking during a video call. The screen shows her name, Shelly, with the title 'Social Media Strategist'. The background has potted plants, books, and a framed picture.
Icon of a video player with a yellow play button on a black background.

The WOW Show. 2020.

“Social Media as a Career.”

THe WOW Show.

https://www.thewowshow.org/

Woman with brown hair sitting on an orange couch in a well-lit room with large windows, a plant, and autumn leaves outside.

“I highly recommend Shelly for anyone looking for an engaging and knowledgeable speaker! She’s prompt, offers so much value to her audience, and is so easy to interview!”

— Shante Gorman, Sugarpunch Marketing (Social Media Managers Confidential Podcast)

Article contributions and publications.

Pink outline illustration of a pencil
Title slide for a presentation on creating universally accessible social media content, featuring icons of an image, a video, and a document around a smartphone with an eye and hand symbol.

Marketer Magazine. 2025.

“Creating Universally Accessible Social Media Content: Expert Tips and Tools”

Pink outline illustration of a pencil
Logo with a stylized human face and circuit-like patterns in pink, blue, and teal, next to the text 'DIGITAL MARKETING MANAGER .io' in bold black font.

Digital Marketing Manager.io. 2024.

“What Unexpected Insights Have Influenced Your Social Media Tactics?”

Pink outline of a pen or pencil.
The image features the text "A self GURU" with "A" and "GURU" in uppercase and in a bold font, and "self" in lowercase with a cursive style.

A self Guru. 2024.

“Top 17 Social Media Mistakes to Avoid in Business”

Pink neon outline drawing of a pencil
A smartphone displaying a blog post titled 'How To Become a (Well-Paid) Social Media Consultant in 2023' on the Hootsuite website, with a yellow background.

“How To Become a Social Media Consultant: Expert Tips and Tricks”

Hootsuite. 2023.

Enquires.