lovely clients i've worked with

Social media, content, and launch

case studies.

CLIENT CASE STUDY

01. Atlantic Future Forum.

13:52Claude responded: A Sheldon Social client speaking at a large-scale conference on the Transatlantic Alliance in Aviation, on a dramatic stage with a large screen backdrop and pr…A Sheldon Social client speaking at a large-scale conference on the Transatlantic Alliance in Aviation, on a dramatic stage with a large screen backdrop and professional lighting — an example of thought leadership and brand visibility work supported by Sheldon Social's strategic content approach.
A screenshot of Twitter activity for the Atlantic Future Forum, showing social media posts about the AFF 2020 event hosted on HMS Queen Elizabeth — an example of Sheldon Social's strategic content and social media management work for a high-profile public-facing client.

The Atlantic Future Forum is an international leadership event focused on strengthening defence, security, technology, and trading relationships between democratic nations. The Forum brings together senior politicians, policy makers, military chiefs, entrepreneurs, and business leaders from the UK, US, European Union, and international partners.

We were brought in to support the media team across the full campaign- organising the content calendar, creating the social media launch and delivery strategy, managing the AFF Twitter and LinkedIn accounts, creating captions and graphics, repurposing video assets, and attending the three day event onboard HMS Queen Elizabeth to post to social in real time.

01. BRIEF

Full social media support for an international defence and security leadership event- from strategy through to live posting onboard HMS Queen Elizabeth.

02. STRATEGY

Campaign calendar, launch strategy, real-time social coverage, graphics, video repurposing, and reputation management across X and LinkedIn..

03. OUTCOME

Seamlessly executed across a hybrid live and virtual format- all client goals met, all voices represented, all content on brand.

300k
impressions in 20 days

CASE STUDY 02

02. The Wow Show

01. Brief Six months of campaign support for The WOW Show on Twitter- promoting teacher resource packs and live career sessions to UK secondary school students aged 12-17.

02. Strategy Social media graphics, captions, and hashtag research targeted at teachers, with content designed to drive participation in live sessions and end-of-week Q&As.

03. Outcome Consistent visibility across a six month campaign, reaching teachers and students through organic Twitter content with no paid support.

283.7K

x impressions

1.2k

retweets

Editorial market repositioning case study visualization

A careers education channel bringing the world of work into UK secondary school classrooms- through live sessions, Q&As, and teacher resource packs.

CASE STUDY 03

03. Full-time FBA

Manage the Facebook page and Instagram page for Full-TIme FBA, using their evergreen blogs to create relevant online content for their potential students.

-Increase the growth of the accounts

-Engage in meaningful conversations with potential students

-Reduce the amount of time it takes for Stephen and Rebecca to spend on social media

A screenshot of the fulltimefba Instagram profile managed by Stephen and Rebecca Smotherman — a Sheldon Social client example showing a well-structured Instagram presence with consistent content, organised highlights, and an engaged following of over 10,000 followers.

+1029%

REACH IN A SINGLE MONTH LIFT

401.2K

ANNUAL INSTAGRAM IMPRESSIONS

383.24K

ANNUAL FACEBOOK IMPRESSIONS

kind words

Heidi Mallace

Strategic contact and lead for The Atlantic Future Forum.

'I’ve worked with Shelly on many projects and she’s a social superstar! She always gets the brief and knows how to ensure the right social media strategy is created and, most importantly, implemented so it delivers tangible outcomes for clients.'

A screenshot of the Sheldon Social portfolio page on a yellow background, showing a grid of five blog and article examples written for clients including a business coach, marketing agencies, an eco firm, and a website designer — demonstrating Sheldon Social's strategic content creation and brand voice work across a range of industries.

Want to see some examples of the content me and my team create?

Shelly Terry, founder of Sheldon Social, wearing glasses and a yellow jumper, photographed in front of the Notting Hill London Underground roundel sign — UK-based content strategist and visibility consultant helping founders and brands shape how they're understood online.

My work has taken a lot of different shapes over the years, and these are three we're particularly proud of- if you'd like to talk about what working together might look like for you...

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