Social media, content, & launch case studies.
Atlantic Future Forum.
The Forum is led by the Department for Business and Trade (DBT), working alongside the Ministry of Defence (MOD) and Foreign, Commonwealth and Development Office (FCDO) to strengthen the trade and economic pillars of the Euro-Atlantic alliance and reinforce our security and defence partnerships with like-minded, democratic allies.
Brief.
Support the Atlantic Future Forum media team by
Organising the campaign calendar
Create the Social Media launch and delivery strategy for the campaign
Manage the AFF Twitter and LinkedIn accounts
Create captions and graphics, and repurpose video assets
Liaise with media lead and UK military and UK Government reps on suitable content
Post pre-launch content on channels
Monitor social channels for reputation management
Attend the 3-day event onboard HMS Queen Elizabeth to post to social in real-time
The results.
The project was a great success. The systems we put in place ensured that the international hybrid live/virtual event during covid, was seamlessly executed online.
We highlighted the event in a pre-show lead up campaign, and helped to connect interested parties.
We liaised between multiple parties so that we could keep all viewpoints heard, while maintaining the core voice of the AFF.
Naturally, we can’t share the numbers with you, but we reached all the client goals with the content we produced and the system we put in place.
The WOW Show.
The WOW Show is an online channel creating real-life encounters with the world of work to inspire young people about their futures.
Brief.
6-month campaign support for the WOW team on Twitter, promoting the teacher’s resource packs and live sessions for UK secondary school students.
Outreach to teachers, who will use the programme as a resource for guiding students.
Target audience for campaign, Teachers, using Twitter
Video demographic - 12-17 years
Core goal: transition teachers to participate in the week, whether viewing the live element, or the end of week Q&A
Creation of social media images, graphics, captions, and hashtag research
Engagement on the platform
The results.
We gained some great traction with this WOW campaign, and although an NDA is in place for the data, we can share that we averaged 8.7k daily impressions on Twitter.
The campaign was well received and supported by education professionals.
We also supported the client with monitoring the platform, and doing community management during the campaign.
Full-Time FBA.
Coaching and education company sharing how to turn part-time hours into a full-time income for Amazon sellers.
Brief.
Manage the Facebook page and Instagram page for Full-TIme FBA. Full-Time FBA have been long-term clients of ours, and have been with us 5 years so far.
Increase the growth of the accounts
Engage in meaningful conversations with potential students
Reduce the amount of time it takes for Stephen and Rebecca to spend on social media
The results.
In the first few month of managing Facebook we increased both reach and engagement.
On Instagram, we have doubled the following since we began working together. We are running campaigns monthly to promote FBA courses, and successfully driving traffic to their website.
