Shelly Terry - Speaker and Mentor

Meet your speaker.

shelly.

I've been helping founders and organisations think more clearly about their content in some shape or form since 2010- and I love talking about it as much as doing it!

I speak on content strategy, visibility, and what it takes to show up online in a way that reflects the quality of your thinking... which tends to resonate with audiences who are a bit tired of being told to 'post more' and 'engage with their community.'

I'm known for making strategy feel approachable, and for leaving audiences with something they can actually use.. action steps all the way! (And yes, I'll always have a cup of tea somewhere nearby. 🙂)

kind words

Jen Buzza

Work Elevation

''Shelly brought extreme value to our community. Not only was she engaging and inspiring, her humility and grace allowed everybody to be open enough to ask real questions. That is where growth happens. We are so grateful for our time with Shelly and can't wait to have her back.'

Potential topics we can chat about.

Content ecosystems for founders How to build a content structure that works together rather than just exists- covering the five content types and how they support your audience at every stage.

Your ideal client, properly defined Why 'everyone' is not an audience, and how getting specific about who you're talking to makes everything else easier to create.

Repurposing with purpose How to make one strong idea go further without it feeling like recycled content.

"I highly recommend Shelly for anyone looking for an engaging and knowledgeable speaker! She's prompt, offers so much value to her audience, and is so easy to interview!"

Shante Gorman- Social Media Managers Confidential Podcast

Where I've been seen.

Shelly Terry speaking on screen

Work Elevation Community. 2026.

‘Organic social media content that supports your brand.’

The Marketing Made Easy for HR Consultants podcast cover art with host Nick Poninski — a podcast where Sheldon Social founder Shelly Terry appeared as a guest …The Marketing Made Easy for HR Consultants podcast cover art with host Nick Poninski — a podcast where Sheldon Social founder Shelly Terry appeared as a guest expert in content strategy and social media marketing.

Marketing Made Easy for HR Consultants.

The Social Media Manager Confidential podcast cover art with host Shante Gorman — a podcast where Sheldon Social founder Shelly Terry appeared as a guest expert in content strategy and social media marketing.

Social Media Managers Confidential.

Shelly Terry, Social Media Strategist and founder of Sheldon Social, speaking on The Wow Show — displayed as a video call mockup on a mobile phone screen."

The WOW show.

MIBA.

Shelly Terry, founder of Sheldon Social, holding a mug at her desk with a Sheldon Social letterboard sign and books visible in the background, wearing glasses and a yellow checked shirt — content strategist and visibility consultant helping founders and brands shape how they're understood online.

Boss Project.

A scanned newspaper article from thisiskent.A scanned newspaper article from thisiskent.co.uk featuring Shelly Terry as a speaker at a Women Go for Growth free networking event in 2012 — an early example of Shelly's thought leadership and public speaking work in social media and business strategy.

Women Mean Business.

kind words

Eli Barrios

Work Elevation

''Working with Shelly on this content strategy session was great. She gave our community a clear framework for organic social media: the five-layer content ecosystem. Members left with real examples they could use. The focus on consistency over volume made sense, and the framework makes it clear what to post and why. It's a framework people can actually put into practice.'

Let's chat about your event.

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