Organic Social Media & Content

Helping you shape how you're understood online.

Using social media and digital content, we partner with founders and brands who want their thinking to be visible, their reputation to build, and their name in the right conversations.

Is your name the first one
people think of?

Most founders we work with aren't short of ideas or expertise. The bit that gets harder is making sure the right people can actually see that- consistently, and in a way that sounds like them.

That's what we work on.

Shelly Terry, founder of Sheldon Social, appearing as a guest on the Founders Three Five podcast with host Steven Haggerty, discussing being authentic online via genuine conversations — shown as a screenshot of a Facebook Live video call between two participants on a desktop screen.
Shelly Terry, founder of Sheldon Social, in a black and white close-up photo wearing glasses and a cosy knit scarf — content strategist and visibility consultant helping founders and brands shape how they're understood online.

THINK TOGETHER

MENTOR.

If you want someone to think alongside you... sense-checking your positioning, working through a content challenge, or getting clearer on how you want to show up. One-off or ongoing, depending on where you are.

WORK TOGETHER

PARTNER.

If you want the strategy and the doing handled together- social media, content creation, newsletters, and how it all fits. We work with you to build a presence that actually sounds like you.

Shelly Terry, founder of Sheldon Social, in a black and white close-up photo wearing glasses and a scarf, displayed in a circular crop against a pink background — content strategist and visibility consultant helping founders and brands shape how they're understood online.

Hey, I'm Shelly.

When you meet me, I'll have a cup of tea in hand and be wearing a comfortable hoodie... I'm a big believer in comfortable, and that extends to how I work too.

I'm a Wiltshire-based Xennial (happily called the Goonies generation!), I've been doing this since 2010, and I have strong opinions about content strategy!

From working on live events tweeting Downing Street content from HMS Queen Elizabeth II, to promoting NHS careers to teens, I've seen first hand what a good content strategy can do for getting the right people to see you.

I work with founders who have something worth saying and want help saying it well. If that sounds like you... hi! ... I'm glad you're here.

Two large pink Sheldon Social opening quotation marks with a black outline.

Shelly helps us provide regular content for our brand's social media ads. She works with our user generated footage to create new takes that mix illustration and text for seasonal campaigns and we couldn't be happier with the results.

MEREDITH CICERCHIA
Touch-type Read and Spell

Ready to chat
it through?

Start with a short intro call- or pop me an email.

Let's talk >
Consulting with me.

Not everything fits neatly into a phase or a package. Sometimes you've got something specific you're trying to work out- a direction you're not sure about, a strategy that needs a second pair of eyes, or just a conversation with someone who's navigated the same stuff. That's what this is for.

Shelly Terry, founder of Sheldon Social, smiling at the camera in her workspace with a laptop and desktop monitor visible behind her showing the Sheldon Social brand, wearing glasses and a yellow checked shirt.
Building an ideal
client avatar.

because 'everyone' is not an audience... and working out exactly who is makes everything else easier.

Mockup of the Sheldon Social Ideal Client Avatar Blueprint, shown across a desktop screen, tablet, and printed PDF — covering the five steps to building your ICA including demographics, psychographics, generational marketing, social listening, and application.

© Copyright 2026. Shelly Terry. All Rights Reserved.