Your LinkedIn profile is already making an impression on everyone who visits it... but is it the impression you want?

Your free audit and interactive checklist walks you through your profile section by section, so you can see it the way a potential client, collaborator, or speaking booker would- and work out what's actually doing the job, and what isn't.

Let's do it!

A multi-page overview of the Sheldon Social LinkedIn Profile Audit resource, showing sections covering profile photo, banner, headline, about section, and website link — a strategic content and brand visibility tool created by Shelly Terry to help founders and leaders shape how they're understood online.

What you'll get.

Work through each section of your profile in order, with clear best practice guidance and questions that help you make it yours rather than just technically correct... because technically correct and actually working for you are two different things.

You'll also get an interactive checkbox tool, that will let you see your progress as you go.

kind words
Annette Clubley

marketingorganised.co.uk

''If you are thinking of downloading this audit- do.... I was able to update my profile with a fresh pair of eyes... I feel much happier with my refreshed profile, and learnt a few new things along the way too. I highly recommend this to anyone who needs a helping hand to attract their ideal client.'

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Abbie Newcombe

virtuallyassistingyou.co.uk

'The LinkedIn Profile Audit was really helpful. Not only was it clearly laid out, I was able to update my profile with a fresh pair of eyes. I didn't realise that my branding was slightly out of date, and hadn't considered how this could look to potential clients. I feel much happier with my refreshed profile, and learnt a few new things along the way too! I highly recommend this to anyone who needs a helping hand to attract their ideal client.'

Shelly Terry, Brand strategist in a green top with pink background
A bit about me...

I'm Shelly Terry, founder of Sheldon Social, and I work with founders on exactly this- helping them shape how they're understood online. This audit is the starting point I'd use with anyone who wants their LinkedIn presence to actually reflect the depth of their work.

© Copyright 2026. Shelly Terry. All Rights Reserved.